Guidelines · Design
Typography
Two families. DM Sans is the voice; DM Mono is the brand's technical signature. Sentence case everywhere — Title Case and shouting are forbidden brand-wide.
The families
DM Sans
Aa Bb Cc
The only sans family. Weights 400 / 500 / 600; bold 700 for display, sparingly.
DM Mono
BR-060
The workhorse for labels, IDs, eyebrows, status values and code. Not optional flair — it is brand DNA.
The scale
40Display heading
22Section heading
18Subsection
16Body
14Secondary / UI
11Eyebrow (mono, uppercase)
Casing
| Use | Casing |
|---|---|
| Headings, nav, buttons, page titles | Sentence case |
| Eyebrows, column headers, group labels | UPPERCASE + tracking |
| Anywhere | Title Case is forbidden · no ALL-CAPS body · no exclamation marks |
Do
Set headings in sentence case, reach for DM Mono on every label and ID, and keep to the fixed scale.
Don't
Title Case a heading, shout in all caps, or use italic for decoration — italic is for genuine semantic emphasis only.
Downloads
Tell us where to send updates and the asset pack unlocks below. We use it only to let you know when the guidelines change.
Source of truth: BR-010 §4 — typography. DM Sans + DM Mono, scale, letter-spacing and casing rules.