Iconography & imagery
Icons are quiet, geometric, and consistent. There is no photography or illustration system — when imagery is needed, it is vector, cool, and brand-mark forward.
Icons
A single line-icon set, 1.5px stroke, sentence-case labels, used only where a glyph genuinely aids scanning. Icons inherit ink or muted colour — never the accent, except to mark a truly interactive control.
Imagery
| Use | Avoid |
|---|---|
| Geometric / vector / data-derived diagrams | Stock photography, people-shots |
| Cool, neutral, flat surfaces | Warm filters, grain, hand-drawn |
| The symbol or wordmark at scale, as the visual | 3D “AI brain” art, glowing nodes, circuit traces |
Lean on geometry and the brand marks themselves. When in doubt, a clean diagram beats a decorative image.
Use neural-network overlays, glowing-node clichés, sparkle/AI-mode iconography, or warm stock imagery. These are exactly the visuals Autara avoids.
No bee imagery appears in customer-facing surfaces until the secondary-mark exploration is ratified.
Tell us where to send updates and the asset pack unlocks below. We use it only to let you know when the guidelines change.