How to use the guidelines
The pages in this tier are the executional rules — logo, colour, type, motion, voice. Each one gives you a principle, the rule, do's and don'ts, and the assets to do it correctly.
The stance
Autara's visual brand is the clean slate. A light surface, a single greeting, restraint as a position. We trust ARI to know what someone needs better than a navigation bar does — and the visual brand makes that trust legible.
This is not minimalism as a trend. It is a stance about who controls attention. Every rule that follows serves it.
How each page works
- Principle — one line on what the element is and why it matters.
- The rule — concise and imperative.
- Do / don't — the boundary, shown both ways.
- Downloads — the assets, where applicable, behind a light email wall.
- Source of truth — a link to the governing brand artefact. The hub publishes the rule; the repo owns it.
Two holds to know about
Two parts of the system are deliberately not yet published: the pillar colour palette (held until positioning resolves the architecture) and any secondary mascot mark (under exploration). Neither appears in customer-facing surfaces until ratified.